I will optimize your listings while it's very important people search your product for that an ideal keyword is very important,
PPC Ads
Before planning successful PPC Ads, always check listings and keywords, Keyword is what people think, customers always have an image in their mind, they type that and search at Any Online Platform( Amazon, eBay, Etsy), Remember we always sell what is most selling at any Online Platform we don't sell what we like most, we sell exactly Keyword, please always select most valuable Keywords, I hope it helps you,
I am ready to help and run PPC.
Regards
Fatima