For local businesses, the most important active target market in your town or city is the 25 mile radius surrounding your location. Already, local customers are more likely to visit your store if it’s nearby to where they live and work. But by building your online reputation and establishing yourself as a presence in the local community, you can create a powerful bond between yourself and your customers. Local businesses sustain on the strength and trustworthiness of their service. But if you’re in competition with dozens of other local businesses within your field, how do you stand out? It’s simple: Internet marketing.