Google My Business optimization: Claiming and verifying your Google My Business listing, adding your NAP (name, address, phone number) information, and optimizing your profile with relevant keywords and photos.

On-page optimization: Optimizing your website title tags, meta descriptions, and content with local keywords and phrases.

Citation building:  NAP information listed on other websites and directories relevant to your industry and location.

Link building: Building backlinks to your website from other high-quality websites, which can help improve your local search ranking.

Reviews and reputation management:  Encouraging customers to leave positive reviews online and responding to negative reviews professionally.

Local content creation: Creating blog posts, articles, and other content relevant to your local audience and targeting local keywords.

Competitor analysis: Analyzing your competitors' local SEO strategies to see what they're doing well and how you can outperform them.