SEO aims to increase a business’ visibility to a targeted audience, but local SEO takes targeting even further. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which, in turn, makes it possible for a business to gain an edge against local competitors. SOCIAL OR BLOG CONTENT Encouraging brand advocates and local influencers to talk about you BUSINESS LISTINGS AND REVIEWS Listings in business directories, local networks, and review sites in GUEST POSTS AND MAGAZINE PUBLICATIONS Getting other people to write about your business in an online magazine or publishing your own articles and press releases can increase your exposure and establish your brand as a leading authority in your niche.