When showing search results, Google takes location data into account because people often include specific cities, states, and regions when searching for businesses. This trend has led consumers to favor smaller, local businesses over larger, well-known brands.
For instance, with restaurants, people used to rely heavily on recommendations from family and friends. Now, however, they feel more confident trying new places due to the availability of local reviews.
A Few Notable Benefits:
- Utilizes local IP addresses
- Compatible with all countries
- High-quality backlinks from Google, ideal for local SEO
- Boosts social engagement in your local area
- Leverages NAP (Name, Address, Phone) data from Google Maps
- Mobile-friendly
- Enhances your Google My Business (GMB) ranking
- More effective than offline marketing methods
What We Need from You:
- Business name
- Description
- Keywords
- Address
- Email
- Phone number
- Website
- Payment methods
- Opening and closing hours
- Category
- One image