Put simply, local SEO is a tool to help members of your community find your business. In the latest evolution of search engines, trends have shifted toward local search with more and more results targeted at local businesses. Have you ever searched terms like “best restaurant”, “personal injury attorney”, or “best realtor”? These are all geared towards people searching for local results. This is where we come in. Why does this matter for your site? As search engines update the types of search results they provide, they also find new ways to rank websites. If you are a business targeting your local market, then making sure that your website is optimized specifically to rank for local searches is a necessity in today’s online marketplace.