Localization is the process of adapting content, products, or services to meet the cultural, linguistic, and functional requirements of a specific target market or region. It goes beyond simple translation by considering local customs, preferences, and legal standards to ensure the product resonates with the audience in a meaningful way. This may involve modifying visuals, adjusting date and time formats, altering currencies, and even changing the tone or style of messaging to align with the cultural context of the target region.

Localization ensures that a product or service feels native to users, making them more likely to engage with it positively. It is commonly used in industries such as software, gaming, websites, and marketing, helping companies expand globally while maintaining relevance and appeal in local markets. Effective localization requires a deep understanding of the target culture, as well as attention to detail, to ensure that the content is not only accurate but also culturally appropriate and engaging.