South Africans have 11 official languages and 1 unofficial language. The 12th language is the most interesting. It's not available in any text book, not taught by any curriculum and it changes daily with new words and terms being added to it. This 12th language resonates with millenials and is used widely on social media. Those who don't understand it are left to feel left out of an inside joke. Brands often get left behind as this language evolves and tend to communicate with consumers using formal/ directly translated copy which often fails to connect the audience with the message. Send me your brief and let us create messaging that will connect you with your audience in an authentic and relevant way. We also offer translation of English material to isiZulu and isiXhosa.