“If it's a style, it's not design. Design is a professional solution to a particular problem." [Vignelli]
" If you think that good design is expensive, you should look at the cost of bad design. " - Dr. Ralf Speth -
Hi there, am Jason.
I'm a Graphic Designer who's hearts beats for creative aesthetic. In the past 8 years I had the pleasure to work with many entrepreneurs and start up companies worldwide. I am passionate about my work and very detailed oriented. I am confident that with my knowledge and expertise I can bring client's vision into reality. I would like to work with you to create an agency type of quality brand identity or brand guidelines with a coherent and authentic message that we are both proud of.
What is a Brand Identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
What Is a Brand Book / Guidelines?
A Brand Book is a corporate identity manual that helps us define the elements of brand identity in a concise way. Is a set of rules that explain how your brand works.
The Brand is the perception of a company, it is a result. Effective visual communication helps your Brand to be perceived in a positive and professional way. Brand Identity Guidelines are rules to keep your identity recognizable in time.
Your brand style guide communicates your company's design standards to your whole group. This cohesion is important because it helps establish a strong brand identity with a coherent design applications, which is essential for building brand awareness.
This Gig is Time-intensive and requires frequent communication to achieve multiple milestones.
What included in a Brand Book or guidelines?
✅Logo set-up specifications.
✅Visual examples of your correct and incorrect logo treatments
✅Color application
✅Typography application
✅Branding application: Design layouts and grids, Merchandising applications
✅Iconography design
✅Photography / images uses
Brand Identity: I can also prepare some other graphic design pieces (full stationery, packaging, website, app UI, etc) according to your requirements, so please feel free to contact me if you have any questions.
If you already have a logo:
I will need a vector file (.AI/.EPS/.PSD) of your logo and I will go through your brief information.
If you don't have one:
That gives me complete freedom of creating your logo from scratch and once it has been finalized, we can focus on designing a Brand Style Guide.
Before placing an order or for any questions, please contact me!
To achieve the best end result, I have some suggestions for how the collaboration process can be made smoother and more effective: https://pontrad.com/bestpractices.php