Hi, I'm Ileana. I have a B.A. in Graphic Design, Buenos Aires University. I taught college, and over the last 20 years, I have been working in Corporate Design as an Art Director for Toyota, LoJack, Securitas, L'Oreal, OSDE, and many other companies.
I care deeply about helping startups tell their story through design. Therefore I suggest the following working stages.
Brand Design process
1. Research and Creative strategy
I will ask you some questions to discover what vision you have for your brand and to get a better understanding of your design expectations.
An overview of your business, project objectives, sector context including the various audiences and competitors.
2. Design
Presentation of initial ideas crafted using Illustrator with mock-ups to show you how your logo will look in a context, such as signage, stationery, uniforms, etc.
3. Feedback
I will ask for feedback on how everything aligns with the project goals, and there is always scope for revision.
4. Implementation
Vector source files: EPS, SVG, AI, and PNG for your future website with transparent background, JPG, and GIF.
Optional identity guidelines, helping to keep a consistent appearance across applications.