They say, you don't need a logo, you need a brand strategy. My passion is creating more than just 'nice logo', but a simple yet effective brand identity that stands out, tells a unique and compelling story, expresses emotions and provides values — and thereby helps to achieve business goals. Before you get your brand developed, you need to find out the very basics of branding: So you first need to understand who and where you are, then ? where do you want to get. That is called 'strategy'. When you know what values your product creates for your clients you can get a sensible brand voice and visual identity. It includes: Development of every aspect of your Brand is preceded by a research into a market, how your product features and brand values answer customers' needs and competitors' alternative offers ? and how can you stand out and reach the exact audience you want. This process is really iterative. We make a research, make speculations, create an issue, then test it ? and repeat until we get results we want. So when it comes to designing a logo, for instance, we first make a brief on what strategy we follow and what aims want to achieve. Then I provide several drafts to present offered concepts. When we decide on a concept (which also goes to a brief document) I provide several implementations. There can be various revisions before we get to the logo design we find appropriate for decided business goals. It's not always sensib