Logo Design. Be unique and clever. A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest — something many brands struggle with. Understand the brand. Color is key. What's in a name? Keep it easy and flexible Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology