I provide various branding packages depending on the scale of work. Listed below are the packages with costs and details for each.
Logo - $600
- This includes 3-5 concepts for the logo. After the final concept is selected, the logo can be refined.
- The logo can be designed as an icon or work mark + tagline if provided.
- You will receive the logo image files (jpg, png, svg, eps) and ai file as the final deliverable. You will have complete ownership of the logo.
- The estimated timeline for this would be 4-7 days depending on the scale of the logo and feedback.
Branding Package (Logo & Visual Identity) - $1,500
- This includes all of the above + the visual identity.
- Primary logo design.
- Secondary logo variations: these can be versions of the logo stacked, horizontal, vertical, or simplified (just word mark, letter mark, or icon) depending on the primary logo.
- Logo one-pager guide:
- Secondary variations
- Black and white versions of logo
- Safe area (minimum white space around the logo)
- Logo color palette
- Logo font
- Recommended minimum size of logo
- The estimated timeline for this would be 7-10 days based on feedback.
Branding Package (Logo & Visual Identity + Style Guide) - $3,000
- This includes all of the above + the style guide.
- Logo Guidelines:
- Primary + Secondary versions
- Safe area
- Logo sizing
- Color versions and background application for various color versions
- Misuse and unacceptable usage of logo (things to avoid and not do with the logo)
- Typography:
- List of typefaces for the brand
- Font system: how to use typefaces (primary, secondary, digital)
- Type Hierarchy: combination of fonts for heading, body, etc.
- Color Palette:
- Custom color palette for the brand including RGB, CMYK and hex codes
- This can include a secondary color palette if necessary.
- The estimated timeline for this would be 10-14 days based on feedback.
Add-ons:
- Photography Style Guide - $250
- Moodboard of photography style to use
- Best practices for image tonality and image treatments
- Illustration Style Guide - $250
- Moodboard of illustration style to use
- Color Palette for illustrations
- Presentation Template - $100
- Physical Business Card Template - $100
- Digital Business Card Template - $100
*Please note that including add-ons may extend the estimated timeline by 1-2 days.