Logo Design + Brand Identity

I provide various branding packages depending on the scale of work. Listed below are the packages with costs and details for each.

Logo - $600 

1. This includes 3-5 concepts for the logo. After the final concept is selected, the logo can be refined.
   
   
2. The logo can be designed as an icon or work mark + tagline if provided.
   
   
3. You will receive the logo image files (jpg, png, svg, eps) and ai file as the final deliverable. You will have complete ownership of the logo.
   
   
4. The estimated timeline for this would be 4-7 days depending on the scale of the logo and feedback.

Branding Package (Logo & Visual Identity) - $1,500

• This includes all of the above + the visual identity.
  
  

1. Primary logo design.
   
   
2. Secondary logo variations: these can be versions of the logo stacked, horizontal, vertical, or simplified (just word mark, letter mark, or icon) depending on the primary logo.
   
   
3. Logo one-pager guide: 
   • Secondary variations
   • Black and white versions of logo
     • Safe area (minimum white space around the logo)
     • Logo color palette 
     • Logo font
     • Recommended minimum size of logo
       
       
4. The estimated timeline for this would be 7-10 days based on feedback. 

Branding Package (Logo & Visual Identity + Style Guide) - $3,000

• This includes all of the above + the style guide.
  
  

1. Logo Guidelines:
   •  Primary + Secondary versions
   • Safe area
   • Logo sizing
   • Color versions and background application for various color versions
   • Misuse and unacceptable usage of logo (things to avoid and not do with the logo)
     
     
2. Typography:
   • List of typefaces for the brand
   • Font system: how to use typefaces (primary, secondary, digital)
   • Type Hierarchy: combination of fonts for heading, body, etc.
     
     
3. Color Palette: 
   • Custom color palette for the brand including RGB, CMYK and hex codes
   • This can include a secondary color palette if necessary.
     
     
4. The estimated timeline for this would be 10-14 days based on feedback.

Add-ons: 

1. Photography Style Guide - $250
   • Moodboard of photography style to use
   • Best practices for image tonality and image treatments
     
     
2. Illustration Style Guide - $250
   • Moodboard of illustration style to use 
   • Color Palette for illustrations
     
     
3. Presentation Template - $100
   
   
4. Physical Business Card Template - $100
   
   
5. Digital Business Card Template - $100
   
   

*Please note that including add-ons may extend the estimated timeline by 1-2 days.