Oftentimes, the first and last part of your business a customer will see, your logo is vital for brand recognition and growth. Most people feel they can come up with a logo themselves. Take 2 minutes and read the following and see if our service is right for you. What message do you want to convey? Who are you trying to reach? What do the colors / graphics represent? It’s hard to imagine all of the color possibilities until you really begin to stare at a 1,000 different shades of a single color. Some colors are more popular in particular regions, some colors are faddish, some colors are difficult to replicate in different mediums, and some colors may already be spoken for—would you try to establish a new soda brand using a red can? Graphics and images pose their own concerns. In general, simple is often better. If, for example, you have a detailed graphic it might express a high level of sophistication, but it could also be difficult to read from a distance.