A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It's how your company is recognized and remembered among others.
While each logo is different in its own way, there are seven main categories:
- Emblems.
- Graphic design
- Pictorial marks (or logo symbols)
- Wordmarks (or logotypes)
- Monogram logos (or lettermarks)
- Abstract logo marks.
- Mascot logos.
- Combination marks.