I create logos with Fibonacci Sequence, with gives the project a real meaning and allows the explanation of every single element. The process will start with hand drawing before goes into adobe illustrator. Then starts the step of choosing the typography. A very deep search in what kind of typo could express better the strengths of the brand. The next step is studying the color schemes and the corresponding meaning. After the client's approval I Will start the brand manual explain how I created the logo, and why everything was chosen.