What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): • Simple :A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn • Memorable: Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. • Timeless: An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? • Versatile: An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. • Appropriate: How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.