A logo is a symbol, icon or a mark that a target customer can identify your brand with, Basically Its the face of your company / brand.
A good logo is three things:
- Appropriate
- Distinctive / memorable
- Simple
A logo is an identification for your brand, not its definition and should not say a whole lot. And this is precisely what I aim to create.
Although the end result is a simple visual symbol, Logo designing is a complex and beautiful process which need to be preformed with utmost precision or else the final logo ends up being just another clipart.
The process to arrive at this is quiet complicated:
- Gathering insights from discovery (meeting / form) and research and converting it into a design brief.
- market research (target audience & competition analysis)
- Brainstorming ideas & creating rough sketches
- converting into draft 1 of logos.
- Finalizing colors & Typography
- Presentations, revisions & fine tuning of logo.