We design Brand Identity design for corporate brands. It is most critical task to think of a Brand Identity which could be more convincing to consumers and drive the brand for a few years. We follow an evolved process by evaluating the current trends, the competition, the product industry and consumer psychology to create a recall value for the brand. Currently, we are working for FMCG companies In India. Our process 1) Research and understanding 2) conceptualisation - In this phase we show a few concepts to the client 3) Refinement - The selected concepts will be further refined till the final logo is selected. 4) Color scheme & Artwork 5) Implementation guidelines