a logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organization. Without the brand, the logo wouldn’t have a real meaning, it would be simply a graphical element.

When combined, a well-designed logo and an effective branding strategy help organizations reach their audiences in an effective way, but also create a resilient, industry-leading brand. If you are an entrepreneur and looking into building a new brand, don’t underestimate the importance of a well-designed logo, aligned to your overall branding strategy. It will be a rewarding investment for your brand and organization in the long term.