Logo Design, Rebranding & Illustration Refresh your business with an impactful logo, brand image or illustration. Defining Your Logo Design Needs Whether you want your existing logo tweaked for a fresh look or need a new logo from scratch, the key to a successful design project is a clear, thorough creative brief. Take a look at these questions for successful logo design to give you an idea of what to mention in your design conversations. Consider including any of the following logo logistics: 1. Background information. What is your company or business? What products or services do you provide? 2. Business goals and scope of the project. Explain the purpose of the logo and the logic behind your brand that should inspire it. 3. Explain how the logo will be used. Will it be on letterhead, on a T-shirt, in a newspaper ad, or on the side of a building? This will dictate production of the logo, which can effect how it’s built. Will you need black-and-white versions, inverted designs, or simplified versions that can be used for multiple applications?