Logo design is the process of creating a unique visual symbol or mark that represents a brand, company, product, or organization. It is a crucial element of brand identity and serves as a visual representation of the values, mission, and personality of the entity it represents.
In logo design, designers strive to create a memorable, versatile, and timeless symbol that effectively communicates the essence of the brand to its target audience. This involves a combination of creativity, strategic thinking, and design principles to develop a logo that is both aesthetically pleasing and functional.