Logo design is the art of creating a visual representation that embodies the essence of a brand, business, or organization. It serves as a memorable symbol that communicates the company’s identity, values, and purpose. Logos can be simple or intricate, using elements like typography, icons, and colors to evoke specific emotions or associations. Whether it’s a sleek tech startup or a friendly local bakery, a well-designed logo leaves a lasting impression on customers and helps establish brand recognition.