Logos are texts, shapes, images, or a combination of the three that identify the name and purpose of a business. It’s a visual representation of the brand, which helps consumers recognize brands and differentiate between companies. Overall, it’s one of the strongest marketing tools that:
- Grabs the audience’s attention by making a strong first impression.
- Fosters brand loyalty by leveraging the aspect of communication.
- Influences investors’ decisions by conveying what the brand does best.