My process consist of four steps. 1. Brief: Tell me all about your clientele, your target audience, and even your current traffic stats. In return, I create a list of objectives for the design and upon your agreement, move forward into the next phase. 2. Brand Identity Research: I don't only study your company’s history but your competition and target to make sure that your design speaks for your business, and that it won’t be mistaken for any other logo or another company’s registered trademark. 3. Concept and Sketching: This is the brainstorming part. I can work with your existing logo or do something completely new. Ideas are sketched out on paper and then digitally polished, after selecting a winner concept we go to the next step. 4. Finalization: Once you have selected a concept I work on it until your logo is finished.