I like to design logo for the companies because I understand what power does a logo posses when it comes to place a persona in your target audience mind so I take a step back and consider what would I like as someone who own's such a business trying to put my feet in my clients shoes to understand. It's very playful and tedious thing to do at the same time to do such a thing while keeping in mind that there are 7 types of logos design 1. Monogram logos (or lettermarks) like HBO, IBM,... etc. and finally 7.An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. - Harvard, Starbuck Coffee, Harley Davidson.