If you want your business to be known and have a signature of its own, start with a Logo. Logo is the symbol of your business. Logo design is the process of designing a logo. It is the first thing that people would remember when they identify your product. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people quickly identify their products and organization, and give them a reason to choose their products over the competition.