Ji For example the CHANEL logo

CHANEL’s logo is one of the most famous logos amongst luxury brands. It is composed of two opposite-facing and interlocking C’s and the word CHANEL written in all caps. Sometimes the brand uses the two C’s separately (on some product packaging for example) or just the “CHANEL” part (on the website for example). As such, there is a multipurpose use of the logo across different channels.

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual representation that appears on company signs, paper and advertisements that customers use to identify your company. The best logos offer more than simple identification: they also give customers a sense of your company's character and values.

The three basic kinds of logos are font-based, literal illustrations and abstract symbols, according to Entrepreneur magazine. Some logos use a combination of these types. Font-based logos consist of just the company name in a carefully chosen font that makes it stand out. Literal illustrations, such as a loaf of bread alongside the name of a bakery, simply send a message about what that company does.

Abstract symbols, such as Nike’s swoosh, are immediately identified with the company’s brand and image that promotes an athletic way of life. Using just a symbol as a logo is a risky move as it requires customers to immediately associate your company with that symbol, whereas a font-based logo allows consumers to recognize new companies by their name.

All of the design choices involved in creating a logo ultimately represent the company in a specific way: as classy, cutting edge, inventive or sincere. Imagery, font and color all work together to create this image. For example, a bakery called “From the Hearth” that wants to create an image of warmth, love and sincerity might use script that looks handwritten for their company name. They might also incorporate hearts, an image of home or other symbols that suggest love and sincerity.

Red could become a predominate color that communicates the image they have in mind. When business owners begin to design logos, it’s important to consider how their logo can communicate an image that will attract their target audience and differentiate their company from the competition. They should also consider how this logo will look on business signs, vehicles and packaging.