logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition.Logos have been in existence for thousands of years. The earliest logos were nothing more than simple distinctive markings, symbols, or literal brands, that were created to signify the maker of a product or communicate the type of products that a particular merchant was selling.