interpreting the client's business needs and developing a concept to suit their purpose; estimating the time required to complete the work and providing quotes for clients; developing design briefs by gathering information and data through research; thinking creatively to produce new ideas and concepts; using innovation to redefine a design brief within the constraints of cost and time; presenting finalised ideas and concepts to clients or account managers; working with a wide range of media, including photography and computer-aided design (CAD); proofreading to produce accurate and high-quality work; contributing ideas and design artwork to the overall brief; demonstrating illustrative skills with rough sketches; working on layouts and artworking pages ready for print; keeping abreast of emerging technologies in new media, particularly design programs such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Director, Dreamweaver and Flash; developing interactive design; commissioning illustrators and photographers; working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.