Having complete Knowledge about design elements, such as color and composition, is vital for graphic designers. Artistic ability and creativity are essential. Technical Skill – A graphic design job requires the technical skills to use design software programs such as Photoshop or Quark Xpress. MY WORKING STRATEGIES: Simple. Simplicity makes a logo design easily recognizable, versatile and memorable. ... Memorable. Following closely on this principle of simplicity is that of memorability. ... Timeless. An effective logo should be timeless. ... Versatile. An effective logo works across a variety of media and applications. ... Appropriate.