A logo design brief is a document containing all the significant details about the logo design project. It’s written or filled in by the business, owner or company and handed over to the designer so they know precisely what kind of logo to make.

Logo design briefs come in many different forms. Sometimes they’re just a compilation of notes and ideas, other times they contain minute details like specific color shades or rough sketches—the most important thing is that the point is conveyed clearly and all the information is there.

3 steps to the perfect logo design brief

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1. Share your business information
2. Define your logo style
3. Clarify your timing and budget

1. Share your business information

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First and foremost, your logo design brief should include the fundamentals about your business. Naturally, this includes the basics like the company name, industry, slogan and location, but there’s more to it than that.