What your brand does matters more than what it says. Branding is an especially powerful marketing tool for creative artists because having a brand is about knowing your authentic unique gift and communicating that gift to the people you want to attract. In short, a brand is your vision of who you are and what you do for your audiences. It encompasses: • a message • that expresses what makes you unique and memorable • and distinguishes you from your competition • so that your target audience connects with you emotionally and wants to work with you.