some logos, designers place additional details such as a lightning bolt logo or the sea to keep the design from being too simple or boring. Bold fonts and strong are common design elements in these logos
Coca Cola, eBay and CNN are all examples of famous big brands have a text logo. Whether you need a Letter A logo or a 3D text logo, wordmark logos are a great option for a small business or brand. This flexible logo form uses letters as the foundation for the design, which means the often complex decorative aspects can be enhanced or stripped back to a minimalist logo style.
Industry giants like Google and HBO choose logos to give their distinctive brand names an edge and unique market identity. Text logos are super versatile, and their biggest benefit is for businesses who want immediate brand recognition. This attribute makes text logos immediately appealing for growing startups and small businesses. Text logos by nature are easy to replicate and scale, look good in color or black and white, so printing marketing materials cost less.
If you need text logo ideas for your business or event, we have curated 40 amazing text logo examples for you.
Negative Space Logo Designs
Some text logos use negative space wherein space around the subject forms an artistic shape. These designs are quite clever with the shapes exposing hidden meanings - think of the hidden bear in the logo. It can be difficult to recognize the artistic cleverness of hidden logos but it makes it part of the appeal. Famous company logo examples of this style include FedEx.
You can see some of theses logos in companies like FedEx (uses the white space between the E and the X to form an arrow) and (you can see a bear in the mountain of their logo).