Entails the use of Adobe Photoshop and Illustrator. Client provides details on what kind of identity they're looking for. The drafts are done on paper first then cleaned up in Photoshop. Then, using Illustrator the logo is given detail such as sharper outlines, solid color, and fonts. If there is a need for more detailed color, it will be done in Photoshop. If the job is done earlier than expected, there may be a raise. This is to be discussed between the freelancer and the client.