Segway HT America Segway HT America faced a dilemma when launching their company: How do you promote a totally new, virtually unknown alternative transportation system to a market (Houston) deeply in love with their SUVs? Our strategy focused on educating the consumer. Showing the Segway HT in use in a hip, modern, urban lifestyle allows Segway HT America to actively create and shape their subculture. Their brand vision, brand values and visual communications focus on the emotional and social benefits of being a Segway HT owner. The message is spreading - brand awareness and brand recognition are rapidly increasing. And, in less than one year they have become the #1 distributor of Segway HTs in the country. Hewlett-Packard Pre-merger Compaq and HP are always looking for ways to help their resellers generate sales. Especially when these sales involve high-end servers. In 2000 the Compaq ProLiant server group approached us to create a sales guide that differentiated their produ