Good designers know which design techniques work well for different types of products, audiences and industries, so this is a good place to go into detail. Think about sharing your product materials, manufacturing process, customer lifestyles or other industry competitors you have. Different brand values also translate to different design styles. When explaining your brand values it might help to think of different value spectrums, such as modern vs vintage, fun vs sophisticated or young vs mature. Designers can render these values visually with design elements. Notice the stark difference between a fun logo and a sophisticated logo