Magento is an online hosted e-commerce platform for entrepreneurs and small business that allows you to create and build an online store to sell your products quickly and easily. If somebody wonders as to why Magento ecommerce development has gained so much popularity then below are the top reasons for it: 1. Features Magneto comes packed with the characteristics facilitating layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, grouped products and content management system for static pages as well as SEO performance. 2. Flexibility Depending upon the size, requirements and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions. For example ‘Magento Go’ suits small businesses, where as ‘Magento Enterprise’ serves medium and large businesses perfectly. 3. Carting Magento shopping cart development helps customers to follow the step-by-step process for purchasing the desired product. Moreover to offer customers multiple options, a business can choose from almost fifty payment gateways to integrate with its Magento ecommerce website. 4. Multiple Store Management Before Magento, managing multiple stores from single administrative panel was either cumbersome or inconvenient. However, now with Magento each store can be set up distinctly with its unique product catalogue. Running and managing online business 24-7 has become stress-free through many such advantages. 5. Google Services with Magento The platform has proven itself better in efficiency and performance by shaking hands with the search engine giant Google. Many services of Google like Google Analytics, Google Checkout and Google Base can be used with Magento. It thus facilitates in tracking traffic, uploading content and processing orders placed by customers. As a consequence, businesses