Highly effective and flexible content management system for web development. Mostly used for Ecommerce projects. Maine distinguishing points of this system are: Well backed - Owned by PayPal, an EBay company. Heavy investments are being made to keep Magento ahead of all other platforms; Discerning users - Used by many big brands like Nike, Nestle, Olympus; Often chosen - Boasts being the largest used ecommerce platform in the world; Flexibility - We can extend functionality to provide the precise needs of the client. This lets you have a website that works the way your business does instead of the other way around; Robust solution - provides growth for medium to large business; Integration capabilities: Offers a lot of integration capability to third-party systems like eBay, Amazon, PayPal, FedEx, UPS, USPS and many more; Multi-store - Offers multi-channel or multi-store capability. Multiple stories within one admin area reducing duplication in settings, customers, products, inventory, sales data and more. Also has customer groups such as offering different prices to wholesale buyers; SEO friendly - Search-engine-friendly URLs, dynamically created Google sitemap, dynamically created top search terms, most viewed products, built-in content management system to add more pages to add more content about your products and services; Easy migration tools - automate the move of your customers and products from your existing platform.