Responsible use of machine learning to verify identities at scale
In today’s highly competitive digital marketplace, consumers are more empowered than ever. They have the freedom to choose which companies they do business with and enough options to change their minds at a moment’s notice. A misstep that diminishes a customer’s experience during sign-up or onboarding can lead them to replace one brand with another, simply by clicking a button.
Consumers are also increasingly concerned with how companies protect their data, adding another layer of complexity for businesses as they aim to build trust in a digital world. Eighty-six percent of respondents to a KPMG study reported growing concerns about data privacy, while 78% expressed fears related to the amount of data being collected.