I have a Bachelor's Degree in Integrated Marketing Communications from the American University in Cairo (AUC) and I have been working in marketing-related roles since 2015. I have completed full projects for a variety of industries (automotive, textile, sporting, FMCG, software) that were centered around providing clients 1) complete & detailed overview of the market and their brand's position in it, 2) marketing strategy and business plan, 3) how to evaluate success moving forward. I have worked extensively with huge datasets and making sense of numbers to drive strategy. My goal is to provide you with an accurate report and useful insights to best reach your KPIs. Please reach out to me and we can discuss your needs :)