Marketing & Strategic Planner with 20 years of experience working with Mr. Coffee domestically to Le Creuset internationally to biosecurity/novel discovery companies looking for brand collaboration, NPD launch, intel/research for market intro or sales/distribution/channel growth. Consumer focused and can design/concept brand image and write communication across all platforms (including call center scripting/hold messaging). Can determine how to grow a business or why a business is failing and what to do about it. Excel at presentations, sales training, competitive assessment and defining advantage. Can negotiate pricing and supply agreements with domestic and foreign vendors.