Types of Market Research:
- Primary research. Primary research is the first-hand collection of data. ...
- Secondary research. Secondary research collates existing information or research for analysis. ...
- Qualitative research.
- Quantitative research.
I conduct Market Research through five basic methods: surveys, focus groups, personal interviews, observation, and field trials.
Along with market research comes market analysis;
- Determine your purpose.
- Researching the state of the industry and the market.
- Identify the target market (the customer)
- Understand our competition.
- Gathering additional data.
- Analysing the data.
- Putting our analysis to work.
I have a proven track record of creating industry specific research methods which ensure the accuracy of feedback and subsequent analysis.