Ex-Head of Product with 10+ years' experience in product management, revenue operations, financial planning & analysis and management consulting. Conducted dozens of market research analyses across B2B SaaS, B2C, FinTech, Digital Media and Industrial Products.
Expertise includes:
- Market Segmentation: Identify and analyze different market segments to target the right audience.
- Trend Analysis: Understand market trends to capitalize on opportunities.
- Competitive Analysis: In-depth analysis of competitors to identify their strengths, weaknesses, opportunities, and threats (SWOT).
- Customer Behavior Analysis: Understand your customer's needs, preferences, and pain points.
- Product/Service Benchmarking: Compare your offerings against competitors to find your unique selling proposition (USP).
- Pricing Strategy: Optimize pricing based on market and competitor data.
- Market Entry Strategy: Comprehensive plans for entering new markets or launching new products.
Sample deliverables: