I am a marketer with almost 12 years of experience in the field. I am an MBA from the University of West London and a Physics graduate from University of Delhi. My education in science has inculcated analytical skills in me and that coupled with my business knowledge and experience over the years makes me great at doing market research. I create marketing plans doing thorough research on competition, USP of the product, market demand and consumer profile. This research then goes a long way in creating relevant marketing strategies and choosing specific channels to target appropriate audience (customer personas) identified and developed for that particular brand.