I, as a cultural anthropologist from UCL, am providing market research consultancy services to help our clients engage with their current and potential consumers with a better understanding of their needs and priorities. I also am taking a holistic approach as a people-centred researcher with excellent qualitative research skills who conducts ethnographic researches in order to present the development of solutions on business needs and their target audiences. Lastly, my tailored consultancy services are uncovering the depth and context of qualitative findings such as customer attitudes, emotions, needs and wants, category and brand perceptions and usage, the impact of culture on consumption.