For the last 10 years I’ve been working within Market Research (advanced quantitative retail research and intermediate qualitative research) turning data into art and strategy. My skills thrive through motivating as well as uncovering concepts and/or strategies using multiple data sources (internal and external) whereby integrating the data sets both tactically and strategically leads to building forward thinking, profitable, consumer and customer driven growth strategies. I look at data creatively in order to find powerful simplicity out of complex systems in business, this incorporates a macro understanding of the dynamics of the world we connect in - online and offline. My key strengths are analytics and story-telling; presentation is deeply important when it comes to utilising data. I stay dynamic in how I approach a business question or data set given to me and understand that there are times when our thinking needs to be nonlinear. The world we live in is by no means linear - whilst data is so important to guide and quantify, it also provides a powerful platform for uncovering innovation in human, market and brand development to successfully inform business decisions. I've worked with the likes of Nielsen, Kantar, Unilever, Spar, Shoprite, Diageo, Clover, Tiger Brands, Kimberly Clark and have worked within a team and leading a team and am extremely self driven to work independently. Key Projects: - Streamlining profitability within a team servicing one of South Africa's largest FMCG manufacturers by balancing hours spent on research design, data collection, data cleaning, analysis and final presentation to client (turning profitability on this specific account from red to green) - I've worked extensively at a C-Suite level with a number of leading global and local clients in order to deliver monthly and ad-hoc business insights incorporating consumer data, customer data and internal data to inform the best way forward for short term and long term growth. - I was instrumental in pioneering the consumer insights and insight strategy needed to build both Axe Deodorant and Ponds Beauty digital presence back in 2012. - I worked hand in hand with the Unilever team when P&G entered the South African market in household cleaning to defend Unilever's market share and category development. -I've worked across more than 40 different FMCG categories from groceries to personal care. -Developed bespoke usage and attribute studies for complex categories and occasions such as the breakfast occasion in order to understand how to meet consumer needs most effectively. -Extensive concept and product tests before launch to market incorporating qualitative and quantitative data and forecasting before launch to market.