My roles at the Careers and Employability Department have led to my enthusiasm and practice in strategic planning. As a student ambassador in 2017, I was part of a team that investigated the causes of non-engagement with the department's programs, resulting in thought-provoking trends that the department could address. In 2019, I was assigned a project to understand the opinions of our students about the term "career guidance" to assess if the program needed to be renamed to increase engagement. To produce effective results, I familiarized myself with previous research which investigated changes of student engagement based on varying names of guidance appointments. I then moderated a focus group that captured feedback from our students to help achieve the goals of my project. Through the focus group, I found themes that led me to suggest modifying the phrase "career guidance" as statistics have shown that if the program sounds less formal, students are more comfortable engaging in guidance appointments. The Head of Department sent a feedback email praising my research to let me know that "career guidance" was renamed "career conversations" to sound more inviting to students.