Data Collection, conducting interviews for all type of industries(B2B, B2C),
1. CATI
2. CAWI
3. Secondary Research
4. Recruitments
A good research is important for any brand because of the following reasons:
It helps a brand to understand their its strengths and weaknesses from a customers’ point of view.
It helps a brand to decipher how customers perceive it vis-à-vis competitive brands.
It helps a brand to grasp the important benefits of its respective product/service.
It helps in understanding how different customer groups perceive a brand’s product/service categories.