Consultant Role:

Keeping in view the macro economic indicators of the country, Business planning, GTM, distribution setting, channels segmentation and trade marketing for the clients in FMCG & Retail Horizon. Assist the client by leading, facilitating, or participating in logistic & distribution activities, and assist in preparing assessments and reports efforts.Preparation of information briefings, point papers, reports and assessments to support the

needs of the client – based on specific problem statements. 

Major projects completed for:

• Condis Hyper Market - Sales & Marketing Plan, Site Assessments for footfall,

Assortment selection, ROI for Marketing Campaigns, Rate comparisons & Remedial

action plan, Supplier coordination for Marketing Budgets

• Mitsubishi (Living Essential) _ TCS Distribution – Gap Analysis & quantification for the

categories in FMCGs, their distribution & growth trends analysis with ROIs –

• Development of ground for MOU between Living Essential group & TCS

 I am  working on Sales and marketing management, supply chain, purchase planning, negotiations, market

analysis and customer relations/retention projects - I have in-depth working / market knowledge of the retail, trade marketing and supply chain of FMCG. Distribution development with ROI targets - Business Planing along with sales plan remained my key activity.

Design & develop the RTM for the territory with trade marketing plan -Promotion design and trade spend architecting specific for the markets.Leading distribution reformation execution in liaison with territory commercial team.Implement warehousing best practices at distributor’s warehouse.Developing criteria and SOPs for model distribution for their improved ROI are my working tools.

In Retail operations:

Assortment Building: Responsible for selecting the range, type and quantity of products per

customer’s preferences.Devising and effectuating plans for monitoring stock levels, reacting to change in demand.Liaising with other departments within the organization to ensure projects are completed.

Contract negotiation: Negotiate contracts and supply chain management from source to

customer, sales forecasts, analyzing sales figures and reviewing performance indicators

Category wise budgeting, profit mix and margin mix development– Planogram setting with ROI

Merchandising & Space Management as per the strategic planogram.

Distribution Development Roles:

Design & develop the RTM for the territory with trade marketing plan,Promotion design and trade spend architecting specific for the markets.Leading distribution reformation execution in liaison with territory commercial team.Implement warehousing best practices at distributor’s warehouse.Developing criteria and SOPs for model distribution for their improved ROI.

SKILLS & ABILITIES:

Analytics & Research – Market Share, Market Gaps & Sustainability

 Marketing plans and strategies - Awareness of business, advertising sales performance and

brand perception -Retail Development - Assortment building